Come out
of the box!
You deserve
bigger circles.


We have trapped ourselves in a box.

Over the years, after inventing the wheel, man, made of living cells, has also invented a whole world made of boxes: as a limiter for his habitat and his own activities.

In most of the boxes, we obey and do what is ordered from the outside. It's like we only would
breathe inward.

Thanks to the ever-increasing technical development of the information society, today messages can go in any direction, and there are vastly more of them than before.

However, we humans live stuck in boxes and breathe messages mostly inwards. We still don't know how to breathe out our thoughts.

And yet breathing life in a natural way would be the key to the sustainable development of all life.

You have only one life. Let it out of the box!


Needed: The human-centric Cell Planet Organization.

Put the customer first!

Try it: Now draw your new circles

✏️ Now try, for example, drawing your own organization as a cell planet.

This page:

From organization to Organi(c)zation


Learn from early circles

The cell-planet thinking was successfully used already in the 1980s to demonstrate a new kind of human value in the public renewal of the internal and external corporate image of Valmet Paper Finishing Systems' industrial organization.


😁 Growing an individual into a whole planet of cells with the idea of ​​cooperation became a huge challenge in my work, when I realized that every citizen of an EU country is also a citizen of the European Union with the associated rights and challenges. And that this Union-wide realization can be the beginning of a new bright era for 450 million people and a happier cooperation between all levels of the Union. Already at the beginning of 2006, I was invited to the Commission's workshop in Brussels to talk about the core and roadmap of the "Personal EU" initiative. Shortly after that, I was happy with the decision to use the theme as the information society theme of Finland's EU presidency. Of course, I was also happy to quickly earn the nickname "Mr. Personal EU".

😁 15 years later, on 15 December 2022, key EU leaders signed a very citizen-oriented declaration "Digital rights and principles" in Brussels. I am happy that this kind of opening finally fits the EU frameworks.


Along with such positive progress, I would like to mention a couple of instructive moments for the coming days, so that the last step of the "certain victory" of the idea would also be secured in time.

😣 As part of the aforementioned Valmet corporate image process with cell planet thinking, a "Personal guide" was published for the personnel, 1300 people. However, the HR manager demanded that the name of the newly printed brochure be changed to "Personnel Guide". So, before help arrived, I had to order 1300 stickers at my own expense and stick them on the "wrong translation" myself.

😣 It is also necessary to remember once again the moment in 2005 when cellular planets and hierarchical boxes bitterly exchanged places with each other: my already approved program as the information society theme of Finland's EU presidency underwent a "small" change: The theme "Personal EU" was accepted during the delegation's trip to Brussels in the form of "Leadership" .


I'm glad that you now know this, and after scrolling through these pages the human-centric nature of the Personal EU era as a whole.  Let's grow to be Union-wide. EU is YOU!


Inspiring Interactivity!

Kurt Linderoos

"Mr. Personal EU"

kurt.linderoos@personaleu.eu

personaleu.eu